Anyone who knows anything about sales knows one thing: that everything is an opportunity to make a sale. Every word, phrase or sentence draws your customers closer and primes them up for the offer. You are essentially creating a lead funnel in your site, with every stage, step or landing page designed to boost and encourage consumer buying tendencies.
So why isn’t your site doing the same? Read on for mistakes you might be making that’s hurting your lead funnel:
You miss the bigger purpose
The first 3 rules to an effective site is knowing these three things: your purpose, what you want your customers to do (in this case, buy a product or pay for a service) and how you can lead them to it. Once you have those answers, you’ll be a whole lot closer to creating a better lead funnel.
Your pages encourage browsing
A typical sales funnel is all about building engagement in the first few stages, Dummies says. Once they’re hooked, that’s where you follow it up with prospects, sales leads and opportunities to make it easier for the customer to buy a product or pay for a service. However, poor visuals could get in the way of building that level of engagement. Bad site design could be one reason why yours gets thrown out before potential customers even see what you’ve got to offer.
Not optimized for mobile
Today, a lot of people go online to send money to the bank, check their email and read up on reviews on their mobile and hand-held devices. If your site isn’t optimized for mobile yet, you could be missing out on a lot of potential customers. So reach out to your consumer base. Optimize your pages for mobile use and searches.
Poor choice of words
A sales funnel is only effective if you build the ‘yes slide.’ Not sure what that means? Every sentence on your site must work to create an atmosphere where your customers can’t help but say ‘yes’. You’ll notice this technique with content that employs multiple questions. This can go like: “Do you have a problem with…? Do you want to improve…? Do you like the idea of…” Each one of these questions require a yes answer. This helps customers fall into the ‘yes’ slide. When it’s time for the call to action, customers can’t help but say ‘yes.’ So if your copy isn’t skilled enough to build that kind of atmosphere, then plenty of your lead generation efforts can fail.
So if you want to turn your site into an effective lead funnel for new—as well as existing customers—then be sure to keep these tips in mind. For help and assistance, in building an effective sales funnel for your business, email@example.com.