Site design is a crucial factor in your marketing strategy. But it’s not the only one that matters.
Here’s why you’ll want to sync your web design to your marketing strategies:
Makes the right impression
Visuals matter. People only take a second to form an opinion, says The Guardian. That means that’s all you get before a customer decides whether to click on that link or go elsewhere. A well-executed design can convince potential customers to go for your product or service over sites with lousy design. So don’t lose your chance at making the right impression. You only have seconds. Make it count. Rely on the right visuals.
Better copy = better results
Compelling copy is a great way to capture consumer interest. The right word choice, tone and language can draw them in and have them clicking on your links and sending your traffic in high gear. Bad copy, on the other hand, can detract from the value of your pages and send your customers running in the other direction.
Address the needs of your customers
The right design addresses the needs of your customers. It helps them capture and hold consumer interest, whether in their logo or the layout and flow of their email marketing materials. It also improves site appeal to your consumer base. By opting for web design that matches your SEO, PPC and social media campaigns, you’ll find it easier to deliver the kind of results your customers want.
Make it easy
A better navigational experience makes it easy for your customers to know what step they should take, where they should go and what they should do, whether that’s to click on a link or fill out a form. So don’t clutter your pages. Make your Calls-To-Action and links visible and accessible.
Inconsistencies in your branding and site design can lead customers to question the quality of your services. This could affect conversions and sales. Keep that from happening by taking steps to design your site in a way that’s consistent with the voice of your brand and service. That’s why bad design has to go. It can compromise your chances of winning over a larger portion of your target market or worse, scare them away until they go running straight to your competition. So be sure to take advantage of your site design to promote your brand and products. If you’re looking to improve your marketing strategies for your online business, email@example.com.